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2018 State of the Union Address

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Master Administrator Samantha - see page to know who to contact directly!
January 25th, 2018 4:10:30pm
4,333 Posts

 


2018 Horse Phenomena State of the Union Address


It's that time again! So buckle up for a super long post - but it's worth the read, I promise!


 


This is our annual "what we're doing" post where I talk about what our goals are for the new year on HP. I post a lot about what we are currently doing, or what is already done, but we don't talk a lot about what is coming next - so that's what this post is for. So if you make it all the way through (which you should!), yay!


 


Before I start my big, long, huge once-a-year news post, I just want to give a quick shout out to our wonderful mods and admins for all their hard work on our December holiday events! It's a HUGE undertaking every year, but it's tons of fun! I think we've all been laying a bit low in the first few weeks of the new year to recoup our energy, but rest assured, we are still here and we're getting ready to launch into a whole year's worth of great stuff.


 


With that said, I'm just going to jump right in.


 


What did we accomplish last year?


I want to start off by recapping last year's HP State of the Union. In 2017, we accomplished (almost) all of our plans laid out in that post and then some. We grew HP (we got lots of new active players and returning players, and our average number of players online at any given time of the day is higher), we finished up our seasonal layouts, released the animal awards system, set up breed embassies, and newsletter, and got advertising up and running on HP.


 


The only thing from last year's State of the Union that didn't get done was Grand Championship Showing. This is because we felt there were some other more important things we needed to do this year (like animal awards and revamping HPP), so the Grand Championship Shows were pushed back. This is something we will talk about in months to come, but rest assured, it is still on the table.


 


Upcoming Contests and Events


I just want to take a quick moment to talk about our upcoming contests and events for the first half of the year since people ask about them a lot!


  • The mascot contest and dates have been announced and are also up on the HP calendar.


  • Valentine's Day Grab Bags will be happening again this year on February 14th. This is an event where you can buy a surprise grab bag with HPD for another player and send it to them!


  • The Easter Egg Hunt will be taking place at the end of March/beginning of April this year.


  • Double Points Month will be back this year in May.


     


    Remember, you can always find upcoming events on the HP Calendar.


     


    New Messaging System


    We are revamping HP's messaging system! This is something that is already in motion, but hasn't been started yet, so when we have more updates on a release date, we will let you know.


     


    In the new system, instead of each new reply coming to you as an entirely new message, it will work more like an email, where all of the messages will stay together in the same thread. So that way, everyone's inboxes will stay a bit more organized. In addition, we will be adding a way for people to search their messages so you can find what you're looking for quicker.


     


    More Player Achievements


    I want to add more achievements this year. Mostly we will be adding achievements that stack onto the ones we already have.


     


    For example, some achievements we may add:


  • 20 mill points on an animal


  • Won 1st place in shows 500, 1000, 2000 times


  • Bred 50 horses, bred 50 dogs


  • Member for 6, 7, 8, 9, 10 years (coming close!)


  • 40, 50 upgrade auctioneer


  • Etc.


     


    We can potentially add brand new ones as well, and I am always open to suggestions for new achievements (for players or animals). But expanding on what we already have achievement-wise is something I hope to do in the coming months.


     


    Layout Generator


    Another quick thing is that I have plans to add more options to the layout generator this year. If you would like to donate a base code to the layout generator, please get ahold of me on account #1!


     


    Also, in case you haven't seen it, I did put out a Coding Help guide this year to help everyone with HTML in the forums and on their pages, and I hope to do the same thing for CSS in the coming year.


     


    Bringing New People to HP


    This is something I want to focus on heavily this year. Not only bringing back old players, but also bringing in brand new ones. We have a fair amount of sign-ups every day, but one thing we're NOT good at is getting people to stick around and play.


     


    Soo, one of the things I think we can do to help this is to have a new player tutorial/walk-through. Games like this can be seriously intimidating if you don't already have an idea of what you're supposed to do, so I think having a step-by-step walk-through right when people sign up would be good.


     


    It would prompt people to buy a horse or dog, take it to the vet/farrier, take it to shows, etc. But you would be able to dismiss the notifications for it if you don't need it.


     


    We already have the Getting Started Guide, but if you don't know where it is, then you might not find it. Plus you'd have to keep referring back to it instead of having the information you need right at the top of your page. However, the things in the Getting Started Guide would also be the general flow of a tutorial.


     


    If you have any suggestions on things we could do to help new players stick around, I would love to hear them! I've never been a new player on HP, and most of the staff has been around for so long that we don't necessarily remember what it's like to be a new player. So, for that reason, we rely heavily on what you all tell us!


     


    What can you do to help?


  • Refer your friends! If you know anyone who would like HP, get them to sign up for an account.


  • Use our referral banners on forums and other sites you are active on! When people sign up with your referral ID, you get HPP to trade in for goodies, so it's got a double benefit.


  • Print out our fliers (we will have these up soon!) and put them up in places you're allowed to like tack shop or barn bulletin boards, at shows, etc.


  • Interact with us on social media! Make sure you are liking, commenting, and even sharing our HP Facebook posts to help us get seen by more people. Facebook only shows posts from pages to a few people, so the more you interact with us, the more you and everyone else will see our posts.


  • Also like or comment on our Instagram posts as soon as you see them! The Instagram algorithm only shows new posts to a certain percentage of our audience to start, and then if enough people like our post, it shows it to everyone else. So it really helps us reach all of the people who follow us when you interact with our posts.


  • When you see a newbie, give them a shoutout! Knowing that people on HP are friendly and willing to point them in the right direction can go a long way to keeping them on the game. Also point them towards the Horse Phenomena Player Connection on Facebook.


  • Have a place online where you'd be comfortable posting about HP (like a forum or Tumblr or another game you play) and think people would be interested? Make a post and suggest HP!


  • If you have friends who used to play HP, remind them that we miss them!


     


    The best form of advertising and getting people to stick around is word of mouth. So, if you are able and willing, use it!


     


    Some of the things we've been doing are trying to catch new players when they are online to welcome them to the game and give them some resources to get started, and emailing "come back to us!" emails to players who have become inactive. These have been effective, but with your help we can do better!


     


    We have had mixed success with advertising for HP in the past on other websites, but this is something we may look at again this year.


     


    Training/Riding Feature


    This is something I am sort of excited about and I definitely want the community to discuss this year! It's a feature that the staff team has tossed back and fourth as a possibility for HP, which we came up with based on the results of our last survey. One of the things that people requested was more to do, and more ways to earn points, but without majorly changing the gameplay of HP.


     


    So, we came up with an idea for an optional questing type of feature, which would be a way for you to train or interact with your animals and earn points!


     


    I don't want to derail this topic too much since it's already so long, but you can click here to read more about it and discuss it further. Give us your thoughts!


     


    I will say that this would be a massive undertaking, so we will definitely be doing a lot of planning and discussing in the future, and I definitely can't say that this is something that would be released this year if it's something we move forward with, but I wanted to include this in the State of the Union, so everyone could get an idea of where we are going based on player feedback!


     


    DISCLAIMER: I know as soon as some people saw the header of this section, they started to get the jitters! So this disclaimer is for you. We definitely will not be getting any sort of animated interactive feature, if we do something like this it will be text-based. We don't have the interest, resources, or anything for animated stuff, nor do we even remotely believe that's something that anyone here wants. So not to worry!


     


    Misc. Notes


    Other than what has been mentioned above, some of the other things we will be working on this year are:


  • Polishing our layout, and hopefully looking into a mobile-responsive layout. This is not the same as an app, it'll just make it easier to find things if you're accessing HP via mobile browsers.


  • Adding more mini games.


  • Polishing up pages and improving the copy around the site (like the descriptions and instructions you see at the tops of pages).


  • Adding new cash shop items (like breeding boost retirement breeding).


     


    In Conclusion


    Overall, 2017 was a good year on HP, and we want that to continue into 2018. We will do our best to keep bringing you new things at a regular pace, but this year the focus will be more on polishing what we already have in place, and improving our overall game. Things like improving the messaging system, fixing bugs, adding more achievements, etc. are all part of that.


     


    I know that's not super exciting, but it's what keeps the HP world on it's axis! It's always a balance between bringing in new and fresh ideas, and making sure that what we already have is up to snuff.


     


    Also as I already mentioned, we will be making a big push to grow the HP player base this year. Bringing in new players keeps HP moving forward, and the bigger our player base is the more shows there will be, the more shared lines and breedings there will be, and the more resources we will have to continue to improve HP.


     


    I want 2018 to be the best year yet for us!


     


    Soo, in conclusion, thank you for reading this massive news post! I will be posting more in depth discussions for things as they come up, but this is just the rundown of what we have in mind for the year. I will let you all get back to your regularly scheduled programming now!


     


    Have a great week! Remember to enter the mascot contest ;).


     


    -Sam


     


    P.S. Have you joined our Facebook group? Click here to join the Horse Phenomena Player Connection! Make sure you answer the questions when you join with your HP name and ID or you won't be accepted into the group.




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    View Comments 1


    Default Avatar
    siib 🦈 [ Gone ]
    January 25th, 2018 4:18:23pm
    2,627 Posts

    Love it! Love all of it! Bring on 2018!




     

    Player Avatar
    lunarie ∴ the hands of the many must join as one
    January 25th, 2018 4:31:53pm
    1,445 Posts

    Yes! I love all of this! I'm especially excited about a new messaging system. As Siib so eloquently put it, bring on 2018!




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    Player Avatar
    a z a l i e - 🌵 livin the dream-blitzy still watching-
    January 25th, 2018 4:46:53pm
    1,855 Posts

    Yay more achievements!

    You should get an achievement for every million pts your horse gets...for both horse and player pages...

    And ive passed the 50 upgrade auctions already lol

    We need more hpd achievements.... like 10,15,20,25 billion...




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    Default Avatar
    siib 🦈 [ Gone ]
    January 25th, 2018 6:45:43pm
    2,627 Posts

    Def agree on more HPD achivements. Give me a reason to save and not spend! rofl.

    I like the points being sorta spaced out once you've hit 5 though? 

    I've for sure passed the 50 upgrades but having an achievement for every 50 would be fun. Although I do realize possibly somewhat unattainable for many players.




     

    Player Avatar
    lunarie ∴ the hands of the many must join as one
    January 25th, 2018 9:13:01pm
    1,445 Posts

    Siib's next nickname should be 'Big Spender' lmao.




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    Default Avatar
    siib 🦈 [ Gone ]
    January 25th, 2018 9:31:07pm
    2,627 Posts

    Done & done Ado. 




     

    Player Avatar
    lunarie ∴ the hands of the many must join as one
    January 25th, 2018 9:33:26pm
    1,445 Posts

     Then when you get achievements for SAVING money, you can be the Penny Pincher Shark ;)




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    Player Avatar
    Maharet : Taking a break : BV, Blitz, & Trig watching
    January 25th, 2018 9:33:47pm
    2,469 Posts

    yay for new futures!




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    Player Avatar
    Zadkiel »
    January 25th, 2018 10:16:03pm
    1,333 Posts

    I have a suggestions with the messaging system. A way for auto messages to have like their own inbox. This way you can still opt to receive them but they don’t getcaught up with all the other messages. I think gmail do this with spam. 

    Just my first thought when I read it. 

    But as always I’m super excitied for everything in the pipelines!




     

    Player Avatar
    tana ;; gone
    January 26th, 2018 6:54:56am
    13,574 Posts

    Ooo I like Zad's idea! This is especially good for us hoarders, since we get lots of private show and club registration messages. I mean, I'm still gonna delete all that, but I don't want actual messages getting deleted by accident.




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    Player Avatar
    Saturniaᛉ moving to NC 🤩 - thank you for your votes!!
    January 26th, 2018 4:33:07pm
    3,543 Posts

    I am really excited for ALL of the new updates! I'm interested to see what new achivements I can try to get and for the new messaging system and games! 




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    tana ;; gone
    January 26th, 2018 5:08:42pm
    13,574 Posts

    Achievements! ALL THE ACHIEVEMENTS :D




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    Default Avatar
    siib 🦈 [ Gone ]
    January 26th, 2018 5:14:07pm
    2,627 Posts

    I LOVE Zad's suggestion. Also I know I've said this before, but some way to mark certain messages within the inbox would be nice. Although if you're doing a search feature I can probably live without my flagging thing. :P 




     

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    tana ;; gone
    January 26th, 2018 5:15:37pm
    13,574 Posts

    Like a way to save messages without needing the ''saved messages'' folder?

    -raises hand- I need this, too, Sam!




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    Player Avatar
    tronic ϟ love me back to life ♥
    January 27th, 2018 2:06:59am
    4,524 Posts

    Yasss!  I love zad's idea!  My Gmail does it and it's so convenient! 




     

    Player Avatar
    Sassafras Tango
    January 28th, 2018 7:15:46am
    1,230 Posts

    This question might just be better in the "Suggestions" thread as it wasn't mentioned in the Union Address but is it possible to tweak whatever coding is involved with wiping the search boxes whenever you search for something (players, shows, horses, dogs)? 




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    Player Avatar
    Master Administrator Samantha - see page to know who to contact directly!
    January 29th, 2018 6:34:19pm
    4,333 Posts

    Sass, to clarify, you mean tweak it so that it desn't delete what you've entered when you go to the second page?




     

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    tana ;; gone
    February 1st, 2018 9:53:21am
    13,574 Posts

    If that's what Sass means, it's a good idea. I hope the issue of horses and dogs not switching stables/kennels when transferred to a new account is also being fixed soon.




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    Saturniaᛉ moving to NC 🤩 - thank you for your votes!!
    February 2nd, 2018 4:09:41pm
    3,543 Posts

    I wanted to add, as far as keeping new players: 

    I would LOVE to help create a video for getting started to show people the ropes, so to speak. 

    I have made a habit of checking the site news page and messaging new players a "welcome to the game" sort of message where I tell them that they are welcome to ask me any questions and that I'll help them any way I can and then I also refer them to HP Helper so that they can get free graphics/layouts to get them started. 




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    Player Avatar
    awd [main!]
    February 18th, 2018 11:08:30am
    603 Posts

     I love all of these new ideas!

    Zad has a good idea!

     

    I like siib's idea.

     

    As far as growing HP, I am very excited about this! I would love to invite others to play, but I have a hard time figuring out WHAT type of person would play....I mean.... obviously me...and I know a few of you pretty well, but Sam, could you share more about your target audience with us so we can be more targeted with our out reach?




     

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